A long-term communication strategy ensuring high visibility and contact frequency, precisely targeted at people interested in the purchase of flooring, and conducive to activities with a high product education potential. The overriding goal was to build the image of SWISS KRONO.
Brand awareness was very important in this case since consumers still associated the brand with a different name.
Strong online actions accompanied by offline activities guaranteed a high frequency of contact with the target audience for 8 months of communication.
Creation – Synergion Agency