UniKitty
In order to reach children successfully, it is necessary to use an increasing number of points of contact. In addition, the key to success is employing attractive forms of interaction, thus giving the brand the opportunity to find its place in the child’s world, which is full of stimuli.
The campaign has aroused considerable interest in the main character and increased the audience of the series. Going beyond the broadcast of standard trailers encouraging the audience to watch next episodes of UniKitty, the campaign involved cooperation with an influencer, a launch of rich media advertising in the online child content environment and the multidimensional use of the children’s social network MovieStarPlanet.