The Powerpuff Girls
The Powerpuff Girls is a popular cartoon on the Cartoon Network channel, the main characters of which have become one of the icons of the “Girl Power” trend. Hence, they have easily moved into the world of everyday objects, including the fields of fashion, beauty, games and others.
In a situation where the series was distributed through many channels available on demand, the challenge was to find new viewers and encourage them to watch next episodes on linear TV.
The campaign has attained the intended goals owing to the suitable context and the properly optimised selection of forms and communication channels which precisely reached the target audience.