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Rapeseed oil – A treasure of Europe 600 721 MediaOn

Rapeseed oil – A treasure of Europe

rapeseed oil campaign financed by PSPO with EU funding under the slogan Enjoy it’s from Europe. The activities cover the years 2020 – 2022 including television (product placement), press campaign in women’s magazines and culinary magazines, as well as digital (SEM, SEO, sponsored articles on women’s portals). This year’s campaign is mainly addressed to women with children under 14 and aims to educate mothers about the health-promoting properties of rapeseed oil as a component of a healthy diet. The faces of the campaign are Dr. Hanna Stolińska – nutritionist and Monika Mrozowska – actress.

Rapeseed oil is considered to be one of the most valuable fats due to its high level (about 90%) of healthy valuable unsaturated fatty acids: linoleic (omega-6), alpha-linolenic (omega-3) and oleic (omega-9). The human body does not produce these acids and they are essential for proper functioning so they should be provided with food. It is worth knowing that rapeseed oil contains as much as 10 times more omega-3 than olive oil, 13 times more than sunflower oil and 40 times more than grape seed oil. These acids are so important for health because they are conducive to the prevention and treatment of cardiovascular diseases, prevention of diabetes, cancer, have an anti-inflammatory effect, keep the skin in good condition, and also affect the proper functioning of the brain and eyesight. 2 tablespoons of rapeseed oil per day cover 50% of vitamin E and 20% of vitamin K requirements.

Refined rapeseed oil is the best frying fat for both its composition and high smoke point. Refined or cold-pressed rapeseed oil can be used for salad dressings. Replacing olive oil with it will probably make our children more likely to eat salads, because rapeseed oil does not have the bitterness so typical of olive oil. The omega-3 content affects the proper growth and development of children. Moreover, in the climate zone where Poland is located, rapeseed oil is better suited to our needs. Inhabitants of the Mediterranean Basin eat a lot of fish and seafood and this is the main source of omega-3 for them, which in our diet  can be provided by regular consumption of rapeseed oil.

 

Cedral 600 721 MediaOn

Cedral

The campaign is addressed to the construction industry, architects and people interested in building houses or small forms of landscape architecture.

The products advertised this year are facade boards and roof tiles.

The Cedral brand draws on over 100 years of heritage of Eternit and Euronit. Under this brand, highly rated fiber cement products are available, including small format tiles for roofs and facades.

Etex Exteriors is constantly looking for innovations and strives to ensure that the products provide the highest possible value to its customers. Materials with the Cedral brand give each year a new range of possibilities, more choice and expertise to assist in the construction of houses and other facilities.

Together with Etex Group we try to inspire Poles to take a new, fresh look at construction and finishing materials and show the possibilities of using them in modern design.

 

#DziękujemyŻePijecieMleko (#ThankYouForDrinkingMilk) 600 721 MediaOn

#DziękujemyŻePijecieMleko (#ThankYouForDrinkingMilk)

From September to November, Mediaon, together with our M&CC partner, has been running campaigns to promote milk drinking. The campaign is a kind of smile of milk producers, breeders and their families towards consumers who include milk in their daily diet.

The face of the campaign is Marta Manowska. The activities are addressed both to B2B from the dairy and food industry as well as to final consumers. The media used in the campaign are mainly television, digital and press. For more information see the link. https://www.wirtualnemedia.pl/artykul/marta-manowska-dziekujemy-ze-pijecie-mleko

Atrium European Real Estate Innovation Day 1024 577 MediaOn

Atrium European Real Estate Innovation Day

Atrium European Real Estate invited us to participate in the Innovation Day, which they organised.

We were invited from among the group of companies that provide innovative solutions supporting the development of retail business.

We would like to cordially thank Atrium for the opportunity

“Planning Media Communication That Increases Sales” 1024 577 MediaOn

“Planning Media Communication That Increases Sales”

Recently we have had the pleasure to hold a consultative meeting “Planning Media Communication That Increases Sales” at the headquarters of the Business Centre Club.
During the meeting, Karolina Rygalska and Piotr Zagórski talked about such issues as a strategy for planning advertising activities, the availability of tools supporting sales and their effectiveness, as well as measuring the effectiveness of advertising activities undertaken in the media.

fot. W. Holnicki-Szulc

Vegetables and Fruit for Happiness 1024 577 MediaOn

Vegetables and Fruit for Happiness

In November we conducted a campaign for the Federation of Trade Unions of Agricultural Producers, in which we showed that eating fruit and vegetables influences our happiness.

Make sure to check out when it’s best to reach for your favourite vegetables and fruits!

Craig of the Creek 1024 577 MediaOn

Craig of the Creek

Have you prepared a plan in case your enemies surprise you? Craig of the Creek and his team are always ready!

You can follow their adventures on Cartoon Network from 15 October. Besides a video, our campaign also includes the website Jeja.pl, where you can find a maze, colouring pages and a comic dedicated to the series: https://www.jeja.pl/craig,wiecej Watch from Monday to Friday at 3:05 p.m. on Cartoon Network!
Onet’s Autumn Programme Lineup 1024 577 MediaOn

Onet’s Autumn Programme Lineup

We took part in the presentation of a new autumn programme lineup of Onet today.

Among the new programmes planned, there is one hosted by Wojciech Szczęsny. The host of the event was Jarosław Kuźniar. Krzysztof Zalewski graced the agenda with his performance.

Now it is clear what’s new in the schedule!