Recently we have had the pleasure to hold a consultative meeting “Planning Media Communication That Increases Sales” at the headquarters of the Business Centre Club.
During the meeting, Karolina Rygalska and Piotr Zagórski talked about such issues as a strategy for planning advertising activities, the availability of tools supporting sales and their effectiveness, as well as measuring the effectiveness of advertising activities undertaken in the media.
fot. W. Holnicki-Szulc