Advertising Communication Strategy

As experts in advertising communication strategies, we combine our extensive knowledge and experience to create successful advertising strategies. Our strategies are always tailored to client’s business objectives and budget. With our sophisticated approach to competitor and target audience analysis and the analysis of their behaviour and media preferences, our advertising campaigns give our clients a competitive advantage in the rapidly changing world of online and offline advertising.

Our advertising communication strategy solutions focus on gaining a thorough understanding and satisfying the needs of the target audience. In our strategies we always concentrate on proper media selection to reach users at every stage of the customer decision journey.

We specialise in developing advertising strategies that aim to increase sales and improve financial performance. Thanks to our experience, our approach to advertising communication strategy provides our clients with solid foundations for increasing their competitiveness in the market.

At Media On we believe that advertising is a way to build lasting relationships with customers. Thanks to our experienced team, high quality customer service and skilled cost optimisation, we maximise the benefits of the advertising campaigns we develop for our clients. We opt for long-term cooperation – we have built long-lasting relationships with many clients.

Our advertising plans are as versatile as the media are diverse. We adapt messages to the needs of every medium and track the effectiveness of our actions using advanced analytics tools such as Google Analytics, Meta Business Suite, Sotrender, SentiOne, Open AI or others.

Contact us to make the most of our expertise and experience in advertising communication strategy. Find out how we can help you increase the value and recognition of your brand. Embark on a journey with Media On now!

Step 1: Understanding business objectives

Start by getting to know your brand’s main business objectives. Do you want to increase sales, raise brand awareness, acquire new customers or perhaps build a positive brand image? Knowing your objectives will help you with further planning.

Step 2: Surveying market and competition

Conduct market research to learn about trends, customer preferences and competition. Competitor analysis will let you identify your competitors’ strengths and weaknesses and find opportunities offered by market gaps. We can help you through this process!

Step 3: Selecting target audience

Decide who belongs to your target audience. Who are your ideal customers? By getting to know their needs, habits and preferences you will be able to tailor your brand communication to their expectations.

Step 4: Creating a unique message

Define a clear and unique brand message. What makes your brand stand out from the competition? This should be clear and appeal to your target audience.

Step 5: Choosing appropriate communication channels

Identify optimal communication channels to help you reach your target audience. This could be social media, a website, email campaigns, OOH advertising, public relations or other tools.

Step 6: Preparing a schedule

Design a communication schedule that will define when and what will be published on selected channels. This will help you maintain consistency and publish content regularly.

Step 7: Creative content development

Create varied content that will capture the attention of your target audience. This may include articles, graphics, videos, infographics or other formats.

Step 8: Implementing strategy

Start implementing your communication strategy keeping to the agreed timetable. Make sure all content is suitable for the chosen channels and consistent with the brand message.

Step 9: Monitoring and analysing performance

Regularly monitor the results of your work. Analyse metrics such as engagement on social media, website traffic and conversion rate. This will allow you to adjust your strategy if necessary.

Step 10: Optimising and adapting

Adapt your communication strategy based on the results of analyses. This may entail changing the content, communication channels or even your objectives to achieve better results.