Analysing Media Competition
At Media On we specialise in thorough analyses of competitor activity in online and offline media. Our approach to media competition analysis offers the key to determining the most effective product and service promotion strategies for each sector. We use competitor activity data obtained from widely recognised research firms, including: Nielsen and Kantar Media.
Our research focuses on identifying and analysing competitors’ advertising strategies. Through such thorough analysis we can develop strategies that not only respond to competitors’ actions, but also outperform them in terms of innovation and effectiveness. As a result, our advertising strategies set standards in the market and give our clients a significant advantage.
Efficiency and Competitive Advantage
Our goal at Media On is to ensure that our clients are always one step ahead of the competition. Our in-depth competitor analyses allow us to create advertising strategies that are not only effective, but also innovative and adapted to a rapidly-changing market.
Trust Experts with Media On
Use our media competition analysis services to gain a competitive edge in the market. Contact us to find out how we can help your brand set new industry standards. Media On: your partner for media strategies.
Step 1: Identify competitors
Start by identifying your main competitors in your area of business. These could be companies which offer similar products or services that compete directly with your brand.
Step 2: Analyse competitors’ websites
Check out your competitors’ websites. Pay attention to their look, content, functionality and user experience. Think: is there anything that inspires you or any room for improvement on your site?
Step 3: Evaluate social media presence
Analyse your competitors’ social media presence. Check which platforms they use, how often they post, what their engagement levels (likes, comments, shares) are and what types of content are most popular.
Step 4: Analyse reviews and customer feedback
Look through reviews and customer feedback on competitors’ products or services. By doing so you will gain an insight into their strengths and weaknesses and their customers’ main concerns and needs.
Step 5: Create a competitive strategy
Based on competitor activity analysis, create a competitive strategy that will help you gain an advantage in the market. Identify what actions need to be taken to compete effectively.