Media Effectiveness Measurement
At Media On we precisely measure media effectiveness in order to provide our clients with the most effective and result-oriented advertising strategies. Our effectiveness measurement process covers both the business and marketing aspects of individual products and services.
Measuring What Counts for Your Business
Our research focuses on measuring the results of advertising campaigns, both in terms of sales performance and impact on brand awareness. We understand that sales volumes are just as important as the perception of your brand among your target audience.
Cost and ROI Analysis: Optimising for Maximum Profit
Our services include analyses of campaign costs and return on investment (ROI) to ensure that every penny you spend brings maximum benefit. Through ongoing analysis we can continuously improve and optimise your advertising campaign to deliver optimum results.
Fact-Based Strategies: Your Path to Success
Our strategies are based on hard data and market trends that make it possible to create advertising communications which are effective, tailored to our clients’ needs and always relevant. With Media On you can achieve your business and marketing goals, increase sales and boost brand awareness.
Contact Us and Let Us Help You Achieve Business Success!
If you are looking for an effective fact-based and data-driven advertising strategy, choose Media On. Contact us to build a strategy that will guarantee your business success.
Step 1: Setting goals
As a first step, set yourself clear goals that you want to achieve through your media activities. Is it increased brand awareness, website traffic, conversion rate or maybe something else?
Step 2: Setting KPIs
Define the key performance indicators (KPIs) associated with your goals. For example, if your goal is to increase sales, one of your KPIs could be the number of purchase transactions made through an advertising channel.
Step 3: Implementing analytics tools
Install and set up analytics tools such as Google Analytics, Facebook Pixel or ad campaign trackers to collect data on your media activities.
Step 4: Tracking conversions
Track conversions from various media sources. This will help you to identify the channels and campaigns that deliver the best results.
Step 5: A/B testing Conduct A/B testing to compare the performance of different versions of your content, ads or landing pages. This will help you to identify optimum solutions.