Analysing Target Audience, Its Media Consumption and Behaviour

At Media On we attach great importance to the analysis of target audience, its media consumption and consumer behaviour. The above analysis lies at the heart of our advertising strategies, enabling precision targeting and effectively reaching potential customers.

In our methodology we closely study the composition of the target audience of a particular product, the media which members of the audience consume most frequently, and their preferences. Armed with that knowledge we can create personalised campaigns that meet the actual needs and reflect the interests of the audience.

Thanks to our research, Media On’s advertising campaigns are highly precise and effective. Our activities are designed to effectively reach the users with the greatest potential to become loyal customers. Our approach comes with a guarantee that every penny invested in advertising activity will bring maximum benefits.

Looking for a partner who can help you understand and reach your target audience? Media On is your man! Contact us to find out how we can maximise the effectiveness of your advertising activity through precise analyses of target audience and its media consumption. Your brand deserves the best media strategies!

Step 1: Identification of target audience

Take time to identify and understand your target audience. Decide what is your main target audience and potential target groups that may be important for your brand.

Step 2: Survey of online behaviour

Analyse how members of your target audience use the Internet. Identify the websites they visit, the social media platforms they use, the content they consume and how they interact online.

Step 3: Survey of social media preferences

Identify the social media platforms where your customers are present. Check which platforms are most important to them and where their engagement level is the highest.

Step 4: Survey of old media preferences

If your target audience uses old media such as television, radio or newspapers, find out which channels or shows they prefer.

Step 5: Use of data analytics tools Use analytics tools such as Google Analytics, social media analytics tools or market research to get a detailed insight into the behaviour of your target audience.