Popular form of promotion, press advertising refers to the placement of ads in newspapers, magazines and other printed publications. What makes this type of advertising effective is the close relationship between the reader and the magazine. In addition, by selecting publications directed at a particular market segment, press ads can reach specific target audiences.Unlike radio and television ads, press ads offer longer exposure times. Readers can come back to them or stop for a longer moment.Building brand awareness – Press advertising campaigns offer an effective tool to build brand awareness and increase brand recognition.
