Horizontal Portal Advertising

In a world where consumers’ digital paths can be extremely diverse, Media On offers an unparalleled advantage with campaigns on the largest horizontal portals in Poland. Our cooperation with leading online services, such as Onet, Interia, WP.pl, Gazeta.pl or o2.pl, not only guarantees wide reach, it allows you to effectively reach your target audience.

1. Extremely Wide Reach: With millions of users visiting these portals every singly day, this is your chance to reach a wide and diverse audience.
2. Precision Targeting: Advanced analytics tools make it possible to pinpoint your target audience providing higher effectiveness at a lower cost.
3. High Quality Traffic: As users of horizontal portals look for a variety of information, you have a better chance of capturing their interest.
4. Cross-Channel Campaigns: We combine horizontal portal campaigns with other channels delivering a coherent multi-channel marketing strategy.
5. Accessibility to All Industries: Whatever the industry, horizontal portal campaigns provide an effective tool for both the B2B and B2C sectors.

With Media On your brand will not only gain exceptional visibility in the digital world – you will gain a solid strategy that delivers tangible results. Contact us to discover how horizontal portal campaigns can bring success to your brand in the digital world.

Step 1: Defining your campaign objectives Start by defining the specific objectives you want to achieve with your horizontal portal campaign. Do you want to increase brand awareness, get more leads, increase your conversion rate or maybe you want to achieve something else?

Step 2: Selecting the right portals Identify the horizontal portals that best suit your target audience and align with your campaign objectives. Make sure these portals attract the right audience.

Step 3: Budgeting Prepare a campaign budget setting out the costs associated with advertising, content promotion, marketing tools and campaign management on horizontal portals.

Step 4: Deciding on the type of advertising Decide which type of advertising will best suit your horizontal portal campaign. This could be banner advertising, text advertising, content marketing or others.

Step 5: Creating advertising content Prepare the content for the campaign, such as banner ads, text content, graphics, videos, etc.

Step 6: Optimising activities Adjust and optimise your campaign based on the results of analyses to increase its effectiveness.