At Media On we use all available analytics and research tools to accurately analyse and report on advertising campaigns. Our expert team uses leading industry tools such as Advantedge (Nielsen Audience Measurement), Kantar Media, Adreport, Sentione, Kantar Polska (TGI, Net Track, Radio Track, PBC), Mediapanel Gemius and many others to provide reliable data and insightful analysis.
Define your Market Position
We offer comprehensive brand awareness and image tests to give our clients a better understanding of their position in the market. The simplified econometric models that we use make it possible to assess the impact of marketing activities on business performance.
Personalised Strategies for your Target Audience
In addition, our offer includes a detailed target audience analysis and analysis of media consumption and consumer behaviour among members of the target audience. As a result, we deliver personalised advertising communication strategies that effectively reach the intended audience.
Innovation and Expertise for your Campaigns
We opt for innovation and cutting-edge solutions by partnering with Zymetria to have access to the latest research tools and expertise. Our analyses enable a comprehensive assessment of the effectiveness of media activities, tailored to the business and marketing purposes of individual products.
Contact Us for Evidence-Based Campaigns
If you choose Media On, you can rest assured that your advertising campaigns will be based on sound research and best market practices. Contact us to find out how we can help you to notch up success.
Step 1: Picking a research method
Choose an appropriate research method depending on your goal. You can use surveys, interviews, observations, data analysis or a combination of different techniques.
Step 2: Developing a research plan
Create a detailed research plan by specifying the steps to take, the data to be collected and the manner of doing it. The plan should include a schedule and your budget.
Step 3: Finding a study sample
Decide who will participate in the study and choose a sampling method. The sample should be representative of the market segment under study.
Step 4: Collecting data
Conduct research collecting data according to the research plan. Make sure that the data collection process is thorough and follows the chosen method.
Step 5: Analysing data
Analyse the data collected using appropriate statistical tools and techniques. Look for patterns, trends and significant correlations.